25 Years of Trusted Rides: SB Premier Transportation's Story — and What's Next

For more than 25 years, SB Premier Transportation has been the name Northeast Wisconsin turns to when it needs a ride done right. Airport runs, non-emergency medical appointments, corporate travel — whatever the reason for the trip, families and businesses across the region have counted on the same thing: safe, comfortable, dependable transportation, every single time.

Where It All Began

SB Premier Transportation was founded by Oshkosh, WI native Scott Booras, who built the company on a simple mission: give locals access to quality transportation they could count on. Over the past 25 years, it's translated into more than 900 trips and 180,000 miles traveled every year — a track record built one ride, one client, and one relationship at a time.

Along the way, SB Premier became more than just a transportation company. It became part of the fabric of Northeast Wisconsin life:

• Families traveling together with ease, whether it's a trip to the airport or a special occasion

• Seniors getting safe, respectful transportation to medical appointments

• Business travelers relying on professional service to get to meetings and flights across cities and states

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That kind of consistency doesn't happen by accident. It happens because of a genuine commitment to doing right by every passenger, every time.

A New Chapter: Meet Ben and Hannah

That same commitment is exactly what drew Ben Leib to take the reins of SB Premier Transportation. Ben brings eight years of industry expertise to the role, along with a perspective shaped by his and his wife Hannah's shared love of travel.

That philosophy — that the finer details are what transform a simple ride into a genuinely great experience — is exactly the mindset Ben is bringing to SB Premier Transportation.

Ben and Hannah also own The Leibs Travel, where they specialize in designing trips for families, couples, and solo travelers that are personal, thoughtful, and tailored to what each traveler is really looking for. It's the same attention to detail — the subtle touches, the little things that matter — that they're now weaving into the SB Premier experience.

What This Means for You

When you book with SB Premier Transportation, you're not just getting from point A to point B. You're getting a team that genuinely cares about making the ride feel easy, comfortable, and taken care of — the same values that have defined this company for 25 years, now carried forward by a new generation of ownership that understands what it means to travel with intention.

Whether you need:

• Airport transportation that skips the stress of parking and winter driving

• Medical transportation that gets you there safely and walks you in, not just to the curb

• Corporate transportation that keeps executives and business travelers moving professionally and on time

SB Premier Transportation is ready to make your next trip simple, comfortable, and stress-free — just like it has for 25 years, and counting.